Cobalt blue bottle as the canvas reflects both the traditional Riesling varietal and blue slate terroir of Germany’s Mosel River banks. Flavor profile that’s simple, medium sweet, with floral tones. Modern, unmistakable. Hand-crafted, proprietary logotype elegantly hints heritage Mosel, Germany while playfully entertaining modern European lines.
Constellation Wines, the largest wine producer in the world, commissioned us to help attain a unique brand position.
We exceeded expectations.
Blüfeld, now the world’s #1 selling Riesling brand in its class, outselling ALL competitors. Smartly planned, positioned, strategized right from the beginning—target wine enthusiasts consumed 350,000 cases the first year.